How I Built This with Guy Raz

Guy Raz | Wondery
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    This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three early-stage founders in this special “ma...
    This week, Guy is joined by Fawn Weaver o...
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    41:28
    In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older sister, Alexa. Together, they were inspired to create a...
    In 2007, when James Hirschfeld got the id...
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    This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early...
    This week, Guy is joined by Leah Solivan ...
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    When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indu...
    When it comes to launching a multi-millio...
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    Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back i...

    Tatcha co-founder and former CEO Vicky...

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    In 2014, Ben Weprin decided to take people’s best college memories and spin them into a new business: Graduate Hotels. Each of the chain’s properties was decorated to reflect the character of...

    In 2014, Ben Weprin decided to take pe...

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    barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness...

    barre3 co-founder and CEO Sadie Lincol...

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    Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that...

    Bonnie Harvey and Michael Houlihan sta...

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    Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. First we meet Ka...

    Taskrabbit founder Leah Solivan joins ...

    48:54
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    48:54
    Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts on everything from sushi rolls to plasti...

    Andrew Mason was a 27-year-old with a ...

    01:11:25
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    MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.Today w...

    MOD Pizza founders Scott and Ally Sven...

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    When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the ...

    When Ben Goodwin was growing up, the c...

    01:09:05
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    Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we me...

    Parachute Home founder Ariel Kaye join...

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    When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. H...

    When Seth Berkowitz was in college, he...

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    Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals.  Today, we meet Vico, an indust...

    Ring founder Jamie Siminoff joins Guy ...

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    With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in...

    With $1500 in savings and no experienc...

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    Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Ch...

    Supergoop! founder Holly Thaggard join...

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    In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commer...

    In 2013, Nick Green set out to solve a...

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    Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired...

    Boston Beer Company founder Jim Koch j...

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    Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. B...

    Tara Bosch wasn’t always considered a ...

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    Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet Uli, who’s trying to balance...

    Harry’s and Warby Parker co-founder Je...

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    Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually ...

    Mike Sinyard helped put mountain bikin...

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    What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where h...

    What does it take to successfully mark...

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    Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie, a Florida-based physician with savings ...

    Vuori founder Joe Kudla joins Guy on t...

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    Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of a prototype running shoe ...

    Swiss triathlete and Ironman champion ...

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    In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questions from three early-stage entrepreneurs ab...

    In case you missed it, we’re rerunning...

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    Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that helps users access human cus...

    Paul English is a perpetual founder. S...

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    Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage founders.Today we meet Dylan, who’s wondering how to tell if his small t...

    Kona Ice co-founder and CEO Tony Lamb ...

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    Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bustling New York City salon - and then a na...

    Ouidad Wise found the inspiration for ...

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    CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies. ...

    CAVA co-founder and CEO Brett Schulman...

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    Bayard Winthrop founded American Giant in 2011 with the simple idea to sell clothes made entirely in America at a time when most apparel manufacturing had moved overseas. The first struggle w...

    Bayard Winthrop founded American Giant...

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    Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Pat, a physicia...

    Sir Kensington’s co-founder and former...

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    Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from th...

    Ronnen Harary built a 4 billion dollar...

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    S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their products in competitive markets. Today we mee...

    S’well founder Sarah Kauss joins Guy o...

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    Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a one-time indulgence for Mother’s Day. But once word spread about the perfect...

    Dominique Ansel’s invention of the Cro...

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    Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three early-stage founders about building brands and reaching new commu...

    Bombas co-founder and Chief Brand Offi...

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    Dave’s Hot Chicken began as a tiny pop-up, selling spicy chicken tenders and fries from a tent in East Hollywood. Their homemade take on Nashville Hot Chicken was an overnight sensation in a ...

    Dave’s Hot Chicken began as a tiny pop...

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    In case you missed it, we’re rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium Whiskey founder Fawn Weaver joins Guy on the Advice Line, where they answer q...

    In case you missed it, we’re rerunning...

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    Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business: ECKO UNLTD, a streetwear bran...

    Growing up in the ‘80s in New Jersey, ...

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    Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their marketing strategies.Today we meet Kristina...

    Tarte cosmetics founder and CEO Mauree...

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    Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of being on the water. Initially made of bicycle...

    Brothers Dick and Peter Dreissigacker ...

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    Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about refining their brand identities. Today we meet Wendy, a forme...

    Sun Bum co-founder Tom Rinks joins Guy...

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    The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when...

    The Theragun was born out of a late-ni...

    01:11:08
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    Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products.  Toda...

    Orgain founder and CEO Andrew Abraham ...

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    When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of color, pregnant with her secon...

    When Madeline Haydon decided to turn ...

    56:38
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    Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles ...

    Clif Bar founder Gary Erickson joins G...

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    As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time connectivity—being able to write a post and ha...

    As co-founder of Twitter and founder o...

    01:14:36
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    Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab. In this episode, we’ll meet Jennifer, a sourdough bagel slinger thi...

    Former guest Pete Maldonado, co-founde...

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    Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bit...

    Five years before he became a massivel...

    01:24:54
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    Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story...

    Former guest Fawn Weaver, founder of U...

    36:42
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