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How I Built This with Guy Raz

Guy Raz | Wondery

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MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

19 ساعت پیش

What do you do when the family business you've spent decades building... gets bought out from under you? That’s what happened to Nima and Salma Fotovat.Devastated, the family rebuilt a new co...

What do you do when the family business y...

01:05:43

19 ساعت پیش

01:05:43

Advice Line: "Strategy Sessions"

4 روز پیش

Today’s callers: Tony in Michigan is considering bringing on partners to run different parts of his brew pub and theater business. Then Monica in London is exploring the best way to reach sty...

Today’s callers: Tony in Michigan is cons...

45:32

4 روز پیش

45:32

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

1 هفته پیش

Many founders think the hardest thing about business is finding customers.It's not.It's surviving success.When Lily Kanter and Serena Dugan launched a luxury baby linen business, they had no ...

Many founders think the hardest thing abo...

01:15:44

1 هفته پیش

01:15:44

Advice Line with Chris Riccobono of UNTUCKit

1 هفته پیش

Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies looks for strategies to reach seniors and the...

Today’s callers: Adrian from California w...

46:21

1 هفته پیش

46:21

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

2 هفته پیش

Chuck Surack never planned to build one of America's largest online retailers. He just wanted to be a musician. So right after high school, he took his sax and drove off in his old VW van to ...

Chuck Surack never planned to build one o...

01:12:21

2 هفته پیش

01:12:21

Advice Line with Curt Richardson of OtterBox

2 هفته پیش

Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live game show business is through personality or product. Then, Marissa from Tampa wants to recapture sales...

Today’s callers: Andy from Sarasota weigh...

41:46

2 هفته پیش

41:46

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

3 هفته پیش

After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a better way. His first idea—a mobile payment app—flopped.But that failure revealed a much bigger opport...

After waiting too long to pay his restaur...

51:02

3 هفته پیش

51:02

Advice Line with Kenneth Cole

3 هفته پیش

Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct relationship with customers of her fashion...

Today’s callers: Matt from New York City ...

45:35

3 هفته پیش

45:35

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

4 هفته پیش

Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales. That’s where he learned what makes customers buy. Decades later, those instincts helped him grow a j...

Tom Rinks got his start in the commission...

01:15:34

4 هفته پیش

01:15:34

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

1 ماه پیش

Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one o...

Jeni’s Splendid Ice Creams founder Jeni B...

48:52

1 ماه پیش

48:52

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

1 ماه پیش

Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side, he was teaching himself how to cook with high-protein, low-sugar ingredients. Not just out of intere...

Krishna Kaliannan wanted to start a tech ...

01:03:57

1 ماه پیش

01:03:57

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

1 ماه پیش

Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of rising gold prices. Then Felix in Martha’s Vineyard considers strategies for growing his family’s leg...

Today’s callers: Ann from Nashville asks ...

43:26

1 ماه پیش

43:26

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

1 ماه پیش

In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:Sell high-quality makeup for just $1.At the time, high quality beauty products wer...

In 2004, Joey Shamah and his partner laun...

01:14:49

1 ماه پیش

01:14:49

Advice Line with Susan Griffin-Black of EO Products

1 ماه پیش

Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her probiotic skincare line. Then Peter in San Francisco considers strategies to champion his ...

Today’s callers: Ruchi from Chicago looks...

43:38

1 ماه پیش

43:38

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

1 ماه پیش

Stephen Starr didn’t plan to get into the restaurant business.He set out to be a radio DJ. Then a nightclub owner. Then a music promoter.Along the way, he booked a young Jerry Seinfeld for $7...

Stephen Starr didn’t plan to get into the...

01:14:00

1 ماه پیش

01:14:00

Advice Line with Shazi Visram of Happy Family Organics

1 ماه پیش

Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania considers private labeling for her protein...

Today’s callers: Daisy in the United King...

45:03

1 ماه پیش

45:03

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

1 ماه پیش

When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought she’d lost her mind. Investors doubted it. Friends questioned it. Retail experts could...

When Maxine Clark left a top job in retai...

01:04:04

1 ماه پیش

01:04:04

Advice Line with Christina Tosi of Milk Bar

1 ماه پیش

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which market...

Today’s callers: Whitney in Utah wonders...

45:17

1 ماه پیش

45:17

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

2 ماه پیش

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available...

In 2004, German programmer Tobias Lütke w...

58:48

2 ماه پیش

58:48

Advice Line with Tim Ferriss (August 2025)

2 ماه پیش

Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the inspiration behind his latest venture, C...

Entrepreneur, author, and podcaster Tim F...

47:25

2 ماه پیش

47:25

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

2 ماه پیش

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product...

In 1978, Brian Smith quit his accounting ...

01:28:23

2 ماه پیش

01:28:23

Advice Line with Jeffrey Hollender of Seventh Generation

2 ماه پیش

Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then Phil in Michigan considers the best messa...

Today’s callers: Kristina in Ohio looks f...

46:05

2 ماه پیش

46:05

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

2 ماه پیش

At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime ...

At 25, Justin Gold was making experimenta...

01:27:22

2 ماه پیش

01:27:22

Advice Line with Sarah LaFleur of M.M. LaFleur

2 ماه پیش

Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping soap brand. Then, Marnie from Australia wants to convince customers that her colorful ...

Today’s callers: David from New Jersey st...

48:29

2 ماه پیش

48:29

NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

2 ماه پیش

NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming everything from entertainment to warfare. But for years, almost nobody believed in co-...

NVIDIA is one of the most valuable compan...

01:07:18

2 ماه پیش

01:07:18

Advice Line: New Offerings, Bigger Markets

2 ماه پیش

Today’s callers: Kristina in Florida wants to take her local pottery workshops nationwide. Then Jim from Colorado wonders if retail is right for his quick release camera straps. And Will in O...

Today’s callers: Kristina in Florida want...

41:47

2 ماه پیش

41:47

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

2 ماه پیش

John Gabbert built a massive furniture brand. But in order to do it, he had to defy his family. John grew up working at his dad’s furniture store in the suburbs of Minneapolis. It sold classi...

John Gabbert built a massive furniture br...

01:01:49

2 ماه پیش

01:01:49

Advice Line with Jonah Peretti of Buzzfeed

3 ماه پیش

Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater business. Then Andrew in San Francisco asks how to set his cat wrestling toy apart from ...

Today’s callers: Anthony from Miami consi...

43:00

3 ماه پیش

43:00

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

3 ماه پیش

Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women to build the business through direct sales. But after selling Beautycounter, she was pushed...

Gregg Renfrew started a movement by makin...

01:12:47

3 ماه پیش

01:12:47

Advice Line with David Neeleman of JetBlue

3 ماه پیش

Today’s callers: Barbara in Massachusetts wonders how her nutrition education theater company might live on past her own involvement. Then Jeff in Illinois looks to carry the momentum from hi...

Today’s callers: Barbara in Massachusetts...

44:24

3 ماه پیش

44:24

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

3 ماه پیش

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspir...

In the late 1990s, Shep and Ian Murray lo...

01:08:04

3 ماه پیش

01:08:04

Advice Line with Eric Ryan of Method returns

3 ماه پیش

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more...

Today’s callers: Christina from Californi...

40:18

3 ماه پیش

40:18

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

3 ماه پیش

What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a compan...

What if the thing you care about most ......

01:05:31

3 ماه پیش

01:05:31

Advice Line with Chieh Huang of Boxed

3 ماه پیش

Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California has a ...

Today’s callers: Alec from California won...

51:03

3 ماه پیش

51:03

iRobot: Colin Angle. How The Roomba Became a Household Icon

3 ماه پیش

Colin Angle didn’t start out trying to clean people’s floors.He started out trying to shape the future–with robots. In the early days of iRobot, there was no business model. No steady funding...

Colin Angle didn’t start out trying to cl...

01:03:13

3 ماه پیش

01:03:13

Advice Line with Steve Ells of Chipotle

4 ماه پیش

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interest...

Today’s callers: Rebecca from Australia w...

42:48

4 ماه پیش

42:48

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

4 ماه پیش

A lot of founders spend their lives chasing one big idea.Antonio Swad had two.The first? Migrating chicken wings from the Happy Hour buffet to the center of the plate.The second? Building a p...

A lot of founders spend their lives chasi...

01:18:55

4 ماه پیش

01:18:55

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

4 ماه پیش

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome sti...

Today’s callers: Michelle from California...

49:56

4 ماه پیش

49:56

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

4 ماه پیش

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon...

Back in the early days of ecommerce, Marc...

01:13:13

4 ماه پیش

01:13:13

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

4 ماه پیش

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managin...

Serial entrepreneur Marcia Kilgore — foun...

40:35

4 ماه پیش

40:35

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

4 ماه پیش

For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O’Hayer came along and asked a question almost nobody in America was...

For decades, a dozen eggs was just… a doz...

01:08:15

4 ماه پیش

01:08:15

Advice Line: What’s Your Value?

4 ماه پیش

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.First, Meagan from Vermont questions whether ...

In today’s special episode, Guy and four ...

37:35

4 ماه پیش

37:35

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

4 ماه پیش

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand ...

Aaron Krause did not set out to reinvent ...

01:29:17

4 ماه پیش

01:29:17

Advice Line with Hernan Lopez of Wondery

4 ماه پیش

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim...

Today’s callers: Heather from Ontario tal...

44:32

4 ماه پیش

44:32

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

5 ماه پیش

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M BusinessAt 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two da...

Bobo’s: Beryl Stafford. A Single Mom Tur...

58:48

5 ماه پیش

58:48

Advice Line with Miguel McKelvey of WeWork

5 ماه پیش

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing retur...

Today’s callers: Jane in Minnesota wants ...

44:50

5 ماه پیش

44:50

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

5 ماه پیش

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part....

Kettle Chips: Cameron Healy. The Wild Bet...

01:00:24

5 ماه پیش

01:00:24

Advice Line with Alexa Hirschfeld of Paperless Post

5 ماه پیش

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she sho...

Today’s callers: Jess from Washington see...

41:15

5 ماه پیش

41:15

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

5 ماه پیش

Most entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product.Because Square wasn...

Most entrepreneurs think the hardest part...

01:11:54

5 ماه پیش

01:11:54

Advice Line with Pete Maldonado and Rashid Ali of Chomps

5 ماه پیش

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers...

Today’s callers: Yadi from New York think...

48:42

5 ماه پیش

48:42

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