Maps Take 20% of Local Search – A Wake-Up Call for Local SEO!

In this episode of Mr. & Mrs. Google, we unpack the eye-opening findings of a Search Engine Journal report showing that 1 in 5 local searches now start directly on Google Maps or Apple Maps—not in traditional Google Search.

This shift is a game-changer for local businesses and SEO professionals. It signals a massive behavior change among users who increasingly rely on maps to make fast, location-based decisions.

🔍 You’ll learn:

• Why people are bypassing Google Search and going straight to maps
• How this trend impacts your local SEO strategy
• The essential steps to optimize your Google Business Profile
• Why Apple Maps is now too big to ignore
• How to prepare your business for this mapping-first era of local search

📌 If you work in local SEO, manage business listings, or run a location-based brand, this episode will give you clear, actionable insights to stay ahead of the curve.

🎙️ Mr. & Mrs. Google — Where SEO trends meet smart strategy and straight talk.